Publishers, Producers, Content Creators, Video Editors and Marketers. If it's your job to build an engaged online audience, this is for you.
Our brains love video.
That's why most major social channels are promoting video so heavily.
They can be difficult and expensive to produce though, right?
Below are some examples of videos which have performed well on social channels - and crucially, where we spent $0 on filming and the production of our own video.
”With this video, viewers can really see the whole story unfold, which keeps people engaged for longer. What the kids say is unusual and they’re acknowledging that they’re doing something naughty and also admitting it on camera. There's a moment of suspense, then shock - and the inevitable hiding from Mom. A future presenter for sure!”
Newsflare Studio Team
Time: 1:41 mins
Story percentage: 22.0%
Unique snaps / user: 26.31
Subscribers added: 62.1k
"Initially we use trial and error. We learn about what our audience like over time. We collect and review the data from each platform to understand which videos generate spikes in views, engagement and revenues and subsequently what doesn't work for our audience. Then we create and test more videos around certain themes."
Newsflare Studio Team
Time: 1:36 mins
Story percentage: 25.4%
Unique snaps / user: 12.39
Subscribers added: 21.3k
"On our Snapchat Channel ‘Whoa! That Was Wild!’, we create videos that contain ‘dramatic moments’. We have a male skewed demographic on Snapchat, so content including planes, cars, boats all perform really well. At Newsflare, each of our editors make their own script which is reviewed and then published to the platform to be tested."
Newsflare Studio Team
Time: 1:44 mins
Story percentage: 40.4%
Unique snaps / user: 14.62
Subscribers added: 5.5k
Shooting your own content is expensive and risky. When growing your audience, we want to negate as much of that as possible.
So we use User-Generated Video (UGV) like this:
What is UGV?
Videos shot by real people who were at the right place, at the right time to capture a one in a million clip.
UGV gives you the choice of the internet's most engaging videos - the ones which already have proven performance stats. The ones people want to watch.
Taking a handful of these, you can create a clip reel of the best videos in a category. The sort of video which gets you likes, comments, shares, subscribers - which brings you more reach and more clicks.
Ok, so where do I start?
Well, you can start checking your favourite social channels for the types of clip you like, contact the owner, negotiate a price and license it from them. Then repeat until you have enough clips...
Or you can use a platform like Newsflare, which is the world's largest online library of UGV clips. We handle everything for you. So you're looking at verified clips, filterable, searchable and ready to use in minutes.
There's also a handy description for each, which you can use to create captions and overlays for your video.
Side note: The page above is pretty addictive. People who land on this page on our site spend 12x the amount of time on newsflare.com. You have been warned!
An endless stream of fresh content to help inspire your next unmissable show.
Breaking and viral clips, delivered to you on a plate. All verified, rights-cleared and ready to use.
The largest collection of user-generated videos in the world. Categorised and searchable.
The inspiration hit you need for your next show is ready and waiting in the vault. Take a quick look at our top picked videos to get inspired.
The worlds' most engaging videos, categorised and searchable in seconds.
Request masters access and use our content for your pitch-winning sizzle.
Lightening-fast access to breaking news and viral stories from around the world. Each video is verified for authenticity and ready to use in minutes.
Video from every breaking story is uploaded and rights-cleared, ready to use right away.
Be first to viral stories and breaking news with live alerts from our platform.
When you need authentic, engaging content for your brand, we're here to help. Search the world's largest UGC library, or request support from our experts.
The world's most engaging content, used by the world's most recognisable brands.
Need videos for your next campaign, fast? Use our rights-cleared content.
Explore our library for free here.